What is Transformational Strategy Case Study Assignment Help?
Transformation as the name refers to change and modulation. Sometimes business strategy needs to transform in order to ensure success for long-time. These transformations involve a company’s existing product to be changed and all the business models should need to changes. The processes, working and sometimes infrastructure also need to change. These changes impacts the whole system hence to control it and to overcome the challenges while transformation all these contexts students can get in transformation strategy case study assignment help website. These changes need strategy and best planning so that all these modulation may ensure profit and success of the business in the upcoming future.
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Business organizations develop strategies so to be able to either solidify their positioning in the market or to expand their busienss operations in new markets to enhance their market and customer base. However, sometimes, due to poor strategic planning and improper strategic management process, the company failed to execute the devised strategies or read the markets wrong in regards to formulating the strategies. The planning phase of the strategic management plan process consists of establishing a set of general but clear Strategic Goals, that when attained through the follow on plan, achieves the organizational Mission, however, miscalculation on the part of the management in terms of the organization’s resources or capabilities or formulation of strategies leads to failure (Bower, 2015).
Wal-Mart is one of the world’s biggest retailer that has become a household name in many countries where it is operational, however, the company failed to make a mark in the Germany when it entered the German markets in 1997 and that can effectively be attributed to the fact that they did not read the German markets well and failed to develop strategies that are needed to capture the German markets (Lawlor, 2011).
This paper effectively will review the article, titled, Why Wal-Mart Packed its Bags in Germany, in Financial Times in July 2006. The article talked about how Wal-Mart failed to lured the German customers and how the strategies of the Wal-Mart did not fructify in the German Markets. This paper will review the article and will discern the reasons behind the failure of Wal-Mart in Germany. In the end, the paper will provide suggestions in regards to how Wal-Mart could possibly have avoided the failure in Germany.
Wal-Mart’s Strategy for Germany
Wal-Mart as we have mentioned is the world’s largest retailer in terms of market capitalization and revenues. It also is world’s second largest employer that have its business operations in 27 countries across the world with nearly 11,443 stores and clubs (Walmart, 2020). However, the company has failed to make a mark in International markets such as Germany and South Korea.
Wal-Mart’s entry strategy into the Germany was based on Acquisition and for that matter, it was through the acquisitions of renowned Wertkauf chain and its 21 stores for an estimated $1.04 billion in December 1997.It was followed one year later by the acquisition of Interspar’s 74 hypermarkets from Spar Handels AG, the German unit of the French Intermarche Group for $600 million and in the process, Wal-Mart immediately became the country’s fourth biggest operator of hypermarkets (Wiesmann and Birchall, 2006). However, the company’s aggressive entry and global fame did not worked out well for the company in Germany and in 2006, after making a loss of around $1 billion, the company had to leave the German markets. The acquisition of Wertkauf was a smart one considering the company’s high earnings and their competitive locations, but the Interspar acquisition was an ill-informed strategy as Interspar was considered to be the weakest hypermarket operators in Germany due to its run-down stores, heterogeneity in terms of its size and format and with its locations in less well-off inner city residential locations (Lawlor, 2011).
Wal-Mart strategy was to refurbish all its acquired stores to improve the appearance and maintain their cost-leadership strategy as they were doing the same in their other markets such as USA. They overhauled the entire supply chain process, and incorporated new scanning systems, centralized the whole distribution process and enhanced their customer quality service. In short, they adopted the standardization process even in the Germany as per their experience the USA markets. The company’s marketing strategy was also based on their global standardization strategies for the German Markets. Wal-Mart effectively trusted their strategies from USA Markets such as cost-leadership, standardized products, efficient business operations through supply chain and thrusting suppliers to be working as per conditions prescribed by the Wal-Mart (Wiesmann and Birchall, 2006).
What we cover under transformational strategy case study assignment help?
Today there is a rise in digital transformation in business strategy, that is the reason students are oprting for transformational strategy case study assignment help. Every year many established companies and industries are being disrupted due to advancing technologies. Hence the whole set-up of business strategy has to be transformed every year to get updated. Today the companies who want to keep place in market have to be prepared for transformation. The change can be in financial upgrading, a new software or it can be a new business or digital strategy to earn more business. There are various steps involved in transformation strategy and to handle these steps the company need to be aware about the steps, they must have best decision-making manager and last step is fast execution of the strategy.
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