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ASEAN Free Trade Area (AFTA) and the Malaysian National Car Project Case Study Details

At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai, Thailand, the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua, the country’s national cars, has received extensive government support, protection, and preferential treatment, there was concern whether Malaysia’s cars would be competitive with other automakers in the region. Malaysia’s request for the extension, however, has been a setback for AFTA, which had hoped that a strong push for further liberalization and Asian globalization would reenergize foreign direct investment in the region, following the devastating Asian financial crisis of 1997-99.

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